Developing social media content tailored to both current students and prospective applicants, showcasing the student experience while inspiring future students to choose Lund University.
Client
Lund University
Year
2024–2025
Duration
1 year
Role
Content Creator
Deliverables
Digital content strategy
Student engaging videos
EDUCATIONAL CONTENT CREATION
Results
REACH: CREATED 4 OF THE 5 MOST-VIEWED VIDEOS FOR LUND UNIVERSITY DURING 1 YEAR.
ENGAGEMENT: CREATED CONTENT THAT GENERATED A TOTAL OF 3 MILLION VIEWS, 79K LIKES, AND 8K SHARES.
ORGANIC DISTRIBUTION: THE CONTENT I PRODUCED SHOWED STRONG ORGANIC PERFORMANCE, WITH 82% OF TRAFFIC COMING FROM THE "FOR YOU" FEED.